2025 International Indigenous Tourism Conference

Tiohtià:ke (Montreal), QC

February 25-27, 2025

#2025IITC was held on unceded territory in Tiohtià:ke (Montreal), Quebec.

The conference theme, “United We Soar: the future of Indigenous tourism,” represents the collective power of Indigenous tourism communities coming together to build a thriving future.

Download the Press Release

The 2025 International Indigenous Tourism Conference Logo

The conference logo is a symbol of soaring, freedom and travel, the abstract flying goose logo represents togetherness among Indigenous Nations across the territory now known as Quebec and Canada. Flying over communities and urban centres, the geese symbolize unity and solidarity, wherever one may be. The abstract design allows for a multitude of interpretations, enabling individuals to relate the symbol to their own cultural values and stories. The logo serves as a common thread, recognizing the shared experiences and resilience of Indigenous peoples here and everywhere. This digital art was conceptualize and designed by Leilani Shaw, Kanien’kehá:ka and Paiute artist from Kahnawà:ke.

Agenda & Presentations

The Indigenous Tourism Association of Canada (ITAC) carefully curated an enriching program that reflected the richness and uniqueness of Indigenous tourism experiences. The conference was a platform for knowledge exchange, networking, and collaboration, empowering attendees to drive positive change and growth within the Indigenous tourism sector.

Download the full Agenda (PDF - 288.15 KB)

Day 2 - Wednesday, February 26th

Indigenous Tourism Quebec: A Model of Leadership and Innovation

Patricia Auclair, Andrew Gros-Louis Germain - View Presentation

Leading in Tourism Sustainability: An Experiential Workshop for Leaders and Managers

William Hogg, Angela Nagy - View Presentation

Advancing International Indigenous Tourism Development, special focus in Tarapacá Region, Chile

Wilfredo Bacián, Ruth Moscoso, Alexi Calderón Paniagua, Catalina Cortés - View Presentation
Jean-Philippe Lemoigne - View Presentation

Mastering Media Relations: Presenting Indigenous Tourism Stories & Conducting Interviews

Jonny Bierman, Bojana Duric, Jovily Martone, Debbie Olsen, Ryan Rogers, Diane Selkirk, Hannah Towey - View Presentation

The First Peoples Kitchen: Exploring Indigenous Food Traditions...

Chuck Hughes, Maxime Lizotte - View Presentation

We are Still Here

Alyssa London - View Presentation

Day 3 - Thursday, February 27th

Exploring AI: Opportunities, Challenges and Indigenous Inclusion

Lynnsey Chartrand - View Presentation

Traveller’s Path to Purchase

Jimmy Cleovoulou - View Presentation

Empowering Your Community with Strategic Planning Foundations

Dawnielle Tehama - View Presentation

Exploring Together: Inclusive Indigenous Newfoundland Experiences

Trina Reid - View Presentation

Winning with Data: Attracting More Visitors

Joe Amati, Tamara Littlelight, Maureen Riley - View Presentation

Indigenous Tourism Awards

The Indigenous Tourism Awards were presented by the Indigenous Tourism Association of Canada and represented the best in industry; from outstanding businesses, sustainability, women and thought leadership in industry, the Indigenous Tourism Awards celebrates the past year’s excellence in tourism.