2018 International Indigenous Tourism Conference

Saskatoon, Saskatchewan

Oct 30th – 31st

The 2018 International Indigenous Tourism Conference was hosted on Treaty Six Territory and the Homeland of the Métis.

This year, the theme of the conference was The Indigenous Tourism Economy: Learning Together and Sharing our Stories. Indigenous tourism has the power to change perspectives, preserve culture, language and community and provide our relatives with a platform to be the leading voice in reclaiming our space in history – both ancient and modern.

The Indigenous Tourism Association of Canada (ITAC) recognizes and supports Indigenous communities and entrepreneurs to lead the way in telling the stories of their people and land to visitors, and the IITC is one way ITAC brings tourism to the forefront of economic development portfolios.

Download the Press Release

The 2018 International Indigenous Tourism Conference Logo

The inspiration for the IITC 2018 logo comes from Reconciliation Saskatoon – a community of 98 organizations, non-profits, businesses, faith-communities and partners who have come together to initiate a citywide conversation about reconciliation and provide opportunities for everyone to engage in Calls to Action.

The logo tells a story that supports the conference theme “The Indigenous Tourism Economy:  Learning together and sharing our stories.”

About the logo:

  • The star shape represents a journey and comfort
  • The flower shape represents new growth
  • The colours of the logo represent the four directions, the four seasons and the four colours of man
  • The individual shapes gather together to create one shape
  • The continuous line represents working together to grow Indigenous tourism
  • The circle in the centre represents a place for dialogue and sharing stories

Agenda & Presentations

Over the span of two days, many diverse speakers gave informative presentations to attendees at the 2018 IITC. To download PDFs of these presentations, click on the links below.

Keynote Speakers

ITAC The Path Forward: Year 3

Keith Henry

President & CEO

Indigenous Tourism Association of Canada

View Presentation

Day 1 - Tuesday, October 30th

Breakout Session: Indigenous Tourism Development in Canada

Day 2 - Wednesday, October 31st

Marketing Your Tourism Business Breakout: 10 Tips for Winning Websites

Marketing Your Tourism Business Breakout: Market Ready - Working with Influencers

Marketing Your Tourism Business Breakout: Export Ready - Working with the Chinese Market

Growing Your Business Breakout: Doors Open/Visitor Ready - Finding Your Story

Growing Your Business Breakout: Market Ready - Online Booking Systems

Indigenous Tourism Awards

National Award Winners

Best Marketing Campaign

À la rencontre des grands chefs (Quebec)

Indigenous Adventure Award

Arctic Bay Adventures (Nunavut)

Most Inspiring Cultural Ambassador

Raven Ryland (Haida Gwaii, BC)

Most Improved Business

Lennox Island Mi’kmaq Cultural Centre (PEI)

Saskatchewan Award Winners

Artists & Events

Métis Cultural Days (Saskatoon, SK)


Bear Claw Casino & Hotel (Carlyle, SK)

Outdoor Indigenous Cultural Experiences

Aski Holistic Adventures, (Cumberland, SK)

Indoor Indigenous Cultural Experiences

Chief Poundmaker Museum (Cut Knife, SK)

Thank You to Our Partners & Sponsors