2024 International Indigenous Tourism Conference

Ottawa, ON

February 26-28, 2024

#2024IITC was held on the unceded and unsurrendered Algonquin Anishinabeg Territory in Ottawa, Ontario. 

The conference theme, “Where Nations Meet,” symbolized the convergence of diverse Indigenous nations, cultures, and perspectives, creating a place for dialogue, exchange, and collaboration for Indigenous tourism.

Download the Press Release

The 2024 International Indigenous Tourism Conference Logo

The conference logo is skillfully crafted by Jennifer Brunet-Rentechem, with Akinasi Partridge and Isaac Partridge, who creatively incorporated themes that came up in discussion  from the Assembly of Seven Generations, who partook in a brainstorming session around this IITC logo. At its heart, a splendid Trillium flower blooms, paying homage to Ontario’s provincial emblem. The logo’s true essence emerges as two human figures stand hand in hand, symbolizing the harmony among the First Nations Peoples in Ottawa, reminiscent of the significance embodied in wampum belts within shared territories.

Embracing inclusivity, the logo embraces the Inuit People with the warm embrace of katimavik (Inuit syllabics for meeting place), extending a heartfelt “welcome.” The elegant chevron patterns gracefully honour the Métis sash, underscoring the importance of their heritage. Finally, the convergence of arrows, deeply rooted in traditional birch bark biting art, aptly captures the essence of the logo’s theme: “Where Nations Meet,” celebrating the harmonious coming together of diverse cultures in a single, unifying vision.

Agenda & Presentations

The Indigenous Tourism Association of Canada (ITAC) carefully curated an enriching program that reflected the richness and uniqueness of Indigenous tourism experiences. The conference was a platform for knowledge exchange, networking, and collaboration, empowering attendees to drive positive change and growth within the Indigenous tourism sector.

Download the full Agenda (PDF - 285.92 KB)

Day 2 - Tuesday, February 27th

Forging Pathways: Establishing a presence in American markets

Regeneration and Indigenous Tourism: Harmonizing Tourism Practices and Policies for a Thriving Tourism Industry in Canada

ITAC Keynote: Vision 2030

  • Sébastien Desnoyers, Keith Henry, Joe Hidayat, Tamara Littlelight, Cecilia Point, Teresa Ryder, Tara Saunders - View Presentation

Building the Indigenous Tourism Association of Canada (ITAC)

Day 3 - Wednesday, February 28th

The Original Original Accreditation Program: Navigating Excellence

Celebrating Northern Indigenous Women in Tourism: Announcing the Findings and Calls to Action from The Northern WE Research Stud

Indigenous Tourism Awards

The gala shined a spotlight on the transformative power of Indigenous tourism. This inspiring event not only acknowledged the accomplishments of local and national Indigenous tourism operators but also served as a platform to elevate and promote Indigenous culture, heritage, and economic development. 

National Award Winners

New Operator or Business that Launched a New Experience Award

Indigenous Culinary Tourism Award

The Leading the Way in Business Development Award

Outstanding Staff Person Award

Cultural Experience Award

Provincial / Territorial Association of the Year Award

Exceptional Industry Leader and The Original Original Star

Extraordinary Female Entrepreneur

Thank You to Our Partners & Sponsors

Titanium Sponsors

Quebec Indigenous Tourism

Platinum Sponsors

Parks Canada | Parcs Canada

Gold Sponsors

Destination Canada

Copper Sponsors

Edmonton International Airport (YEG)
Vancouver International Airport (YVR)
Tourism Prince George
Destination Nunavut
National Aboriginal Capital Corporations Association
Marriott International – Canada Region
Destination Québec cité
Rocky Mountaineer
Tourisme Montréal
International Experience Canada
Destination Greater Victoria

Marketplace Sponsors

Indigenous Tourism Manitoba

Gala Entertainment Sponsors

Indigenous Tourism Alberta

Media & Award Sponsors


Water Bottle Sponsors

Banff and Lake Louise Tourism

Gala Event Wine Sponsors

Explore Edmonton

Networking Area Sponsors

Tourism Saskatchewan