2019 International Indigenous Tourism Conference

The 2019 International Indigenous Tourism Conference Logo

The circle represents unity – a commitment of many partners coming together to present the International Indigenous Tourism Conference “Way̓ x̌ast sx̌l̓x̌ʕal̓t, the people of the Syilx, Nlakápamux and Secwépemc Nations welcome you to the 2019 IITC hosted on the traditional and unceded territory of the Syilx Nation.”

There are three parts of sage, one part for each of the Indigenous Nations in the Thompson Okanagan region. The three parts are also representative of the 3 cycles of sage growth and represent the all-season destination of the Thompson Okanagan region. As well, the three parts represent the commitment in Indigenous tourism to past, present, and future generations.

Sagebrush is significant to the Nations in the Thompson Okanagan region for many reasons including ceremonial, medicinal, spiritual, and nutritional values. The hand-like shape of the sage indicates that it is ready to harvest.

In the center of the logo, you will see that “Kelowna” is written in blue.  The blue colour is representative of water. Water is the most life sustaining gift on Mother Earth and is the interconnection among all living beings. Water sustains us, flows between us, within us, and replenishes us.

The colours of the logo are a nod to the Thompson Okanagan Tourism Association and are a visual representation of the many colours that appear in the landscape of the region through the seasons.