The 2019 International Indigenous Tourism Conference was hosted on the traditional and unceded territory of the Syilx Nation.
The conference theme was “Inspire. Transform. Unite. Accelerating Indigenous tourism growth.” Inspire encourages communities and entrepreneurs to explore tourism as an economic driver. Transform focuses on the impacts of Indigenous tourism on visitors and Indigenous operators alike. Unite speaks to the power of partnerships and coming together to empower the Indigenous tourism industry.
The circle represents unity – a commitment of many partners coming together to present the International Indigenous Tourism Conference “Way̓ x̌ast sx̌l̓x̌ʕal̓t, the people of the Syilx, Nlakápamux and Secwépemc Nations welcome you to the 2019 IITC hosted on the traditional and unceded territory of the Syilx Nation.”
There are three parts of sage, one part for each of the Indigenous Nations in the Thompson Okanagan region. The three parts are also representative of the 3 cycles of sage growth and represent the all-season destination of the Thompson Okanagan region. As well, the three parts represent the commitment in Indigenous tourism to past, present, and future generations.
Sagebrush is significant to the Nations in the Thompson Okanagan region for many reasons including ceremonial, medicinal, spiritual, and nutritional values. The hand-like shape of the sage indicates that it is ready to harvest.
In the center of the logo, you will see that “Kelowna” is written in blue. The blue colour is representative of water. Water is the most life sustaining gift on Mother Earth and is the interconnection among all living beings. Water sustains us, flows between us, within us, and replenishes us.
The colours of the logo are a nod to the Thompson Okanagan Tourism Association and are a visual representation of the many colours that appear in the landscape of the region through the seasons.
The 2019 IITC conference agenda featured amazing local cultural experiences, educational sessions, and inspiring speakers – Including keynotes from Jordin Tootoo, the first Inuk player in the NHL, Sarain Fox, a television host, activist, and performer, and Keith Henry, President & CEO of ITAC.
President & CEO
Indigenous Tourism Association of Canada
Director of Marketing
Director of Business Development
Founder of The Team Tootoo Foundation, First Inuk player in the NHL
Indigenous Relations Manager
Vancouver International Airport
Vice President, Airline Business Development & Public Affairs
Host of Future History on APTN, Anishinaabekwe Activist, Influencer, Performer and Dancer.
Each year, a highlight of IITC is the annual awards gala, where exceptional Indigenous leaders and Indigenous tourism experiences are recognized and celebrated. This year, both the Indigenous Tourism Association of Canada (ITAC) and Indigenous Tourism BC (ITBC) announced award winners and nominees from across the country.