Indigenous Tourism Awards
Every year, a highlight of the IITC is our annual awards gala where we recognize the leaders and exceptional Indigenous tourism experiences from coast to coast to coast. This year both the Indigenous Tourism Association of Canada (ITAC) and Indigenous Tourism BC (ITBC) will be celebrating award winners on Thursday, November 14.
One ticket to the awards gala is included with every conference registration. Additional tickets for guests may also be purchased.
Most Improved Business
Indigenous tourism business who has significantly improved its market/export readiness allowing for a stronger business opportunity and increased their ability to professionally demonstrate Indigenous tourism’s ability to meet and exceed consumer and travel trade expectations.
Best Marketing Campaign
Indigenous tourism business or organization that has planned and activated an effective marketing campaign or program showing real results towards specific goals using any or all of paid, earned, shared or owned media.
Most Inspiring Cultural Ambassador
A representative of an Indigenous business or organization who inspires those around them in the way they represent their culture with visitors, who leads by example and who provides guidance and mentorship to those also looking to find their path towards representing their culture to visitors and guests.
Indigenous Adventure Award
This award is presented to a business who recognizes best practices in Indigenous Adventure travel with a focus on responsibility and sustainability: demonstrating effective sustainable management, maximizing social and economic benefits to the local community and minimizing negative impacts, maximizing benefits to cultural heritage and minimizing negative impacts and maximizing benefits to the environment and minimizing negative impact.
Inspiring Indigenous Culinary Award
This award recognizes a business or Indigenous operator who is significantly raising the profile of Indigenous cuisine and food experiences.
Remarkable Indoor Cultural Experiences
Exceptional delivery of cultural knowledge and guest experience at Indigenous Cultural Centres, Museums, Galleries, Retail Stores, Food Establishments, Entertainments Centres, and Spa/Retreats.
Exceptional Outdoor Cultural Experiences
Outdoor Adventure, Wildlife Viewing, Outdoor Guided Tours. Exceptional knowledge and delivery of an Indigenous cultural experience and/or adventure in an outdoor environment.
Outstanding Indigenous Accommodations
Customer Service Award
This award recognizes frontline team members whose exceptional customer service contributed to an outstanding travel experience for visitors who are experiencing Indigenous tourism in B.C.