Indigenous Tourism Awards
Every year, a highlight of the IITC is our annual awards gala where we recognize the leaders and exceptional Indigenous tourism experiences from coast to coast to coast. This year both the Indigenous Tourism Association of Canada (ITAC) and Indigenous Tourism BC (ITBC) will be celebrating award winners on Thursday, November 14.
One ticket to the awards gala is included with every conference registration. Additional tickets for guests may also be purchased.
Most Improved Business
An Indigenous tourism business who has significantly improved its market/export readiness allowing for a stronger business opportunity and professionally demonstrates Indigenous tourism’s ability to meet and exceed consumer and travel trade expectations.
Best Marketing Campaign
An Indigenous tourism business or organization that has planned and implemented an effective marketing campaign or program showing real results and leveraging paid, earned, shared, and/or owned media.
Most Inspiring Cultural Ambassador
A representative of an Indigenous business or organization who inspires those around them in the way they represent their culture to visitors. The recipient leads by example and provides guidance and mentorship to those who are finding their path to represent their culture.
Indigenous Adventure Award
This award is presented to a business that recognizes best practices in Indigenous adventure travel with a focus on responsibility and sustainability. The business must demonstrate effective sustainable management, provide social and economic benefits to the local community, respect cultural heritage, and minimize environmental impacts.
Remarkable Indoor Cultural Experiences
Exceptional delivery of cultural knowledge and guest experience at Indigenous Cultural Centres, Museums, Galleries, Retail Stores, Food Establishments, Entertainments Centres and Spa/Retreats.
Exceptional Outdoor Cultural Experiences
Exceptional knowledge and delivery of an Indigenous cultural experience and/or adventure in an outdoor environment. Outdoor Adventure, Wildlife Viewing, Outdoor Guided Tours.
Outstanding Indigenous Accommodations
Providing an excellent lodging experience for guests while incorporating Indigenous themes, design elements, and/or cultural experiences. Hotels, Motels, Accommodations, Cabins, Campgrounds, Lodges.
Customer Service Award
This award recognizes frontline team members in Indigenous tourism in BC, whose exceptional customer service has contributed to an outstanding travel experience for visitors.