IITC Agenda

Join us for 3 days of networking, panel discussions, breakout sessions, keynote speakers and local cultural experiences. No matter what stage your business is at, information will be shared that will help you take your business to the next level!

Tuesday, November 12th
Wednesday, November 13th
Thursday, November 14th

Registration Open

Cultural Tours

Cultural Tour

Three cultural tours are available to choose from each territory:

  • Secwepemc Cultural Tour
  • Syilx Cultural Tour
  • Nlakapamux Cultural Tour

Tour runs from 7:45 am to 12:30 pm; lunch is included. To learn more about the available tours, click here.

Annual General Meeting - Tourism Industry Association of BC

Optional Session

The Tourism Industry Association of BC (TIABC) will be hosting its annual general meeting. To learn more about TIABC, please visit their website: tiabc.ca

This will be held in the Columbia Room at the Delta.

Annual General Meeting – Indigenous Tourism BC

Optional Session

Open to members and the public, Indigenous Tourism BC (ITBC) will be hosting its annual general meeting. To learn more about ITBC, please visit their website: IndigenousBC.com

This will be held in the Columbia Room at the Delta.

Annual General Meeting – Thompson Okanagan Tourism Association

Optional Session

The Thompson Okanagan Tourism Association (TOTA) will be hosting its annual general meeting. To learn more about TOTA, please visit their website: totabc.org

This will be held in the Columbia Room at the Delta.

Annual General Meeting – Indigenous Tourism Association of Canada

Optional Session

The Indigenous Tourism Association of Canada (ITAC) will be hosting its annual general meeting. To learn more about ITAC, please visit their website: IndigenousTourism.ca

This will be held in the Columbia Room at the Delta.

Welcome Reception

Indigenous Culinary Event

Sample a variety of traditional and modern cuisine from some of Canada’s top Indigenous chefs. Welcome reception starts at 7:00 and the event runs to 10:00pm.

Please note that this is a ticketed event. One admission is included with each conference registration. Additional tickets for guests may be purchased separately.  

Sponsored by:

Breakfast

Break

Emcee Introduction

Tracey Kim Bonneau

Creator and host of APTN’s Quest Out West: Wild Food Program, Aboriginal Affairs Correspondent at Global OK news, and documentary filmmaker.

Introduction of the Emcee, Tracey Kim Bonneau.

Tracey is an award-winning documentary Director, Writer, and Producer from the  Syilx Nation. She has over twenty-five years of in-depth experience as a journalist in print, radio and television and is the owner and president of Of the Land Productions Inc. which specializes in quality productions featuring Indigenous stories. Tracey’s work is innovative, future-oriented, and impactful, with the goal of empowering Indigenous communities.

Some of her many notable roles and accomplishments include being the Aboriginal Affairs Correspondent at Global OK news, creating and hosting APTN’s Quest Out West: Wild Food Program, and working on films such as REZcovery, Lateral Violence, Crying in the Dark, and Magic on the Water.

Official Grand Opening of IITC 2019

Jordan Coble

Councillor

Westbank First Nation

The people of the Syilx, Nlakápamux and Secwépemc Nations welcome the 2019 IITC to the traditional and unceded territory of the Syilx Nation.

ITAC Acceleration Strategy: Year 1

Keynote Speaker

Keith Henry

President & CEO

Indigenous Tourism Association of Canada

Sébastien Desnoyers

Director of Marketing

Indigenous Tourism Association of Canada

Teresa Ryder

Director of Business Development

Indigenous Tourism Association of Canada

Highlights of the Indigenous Tourism Association of Canada’s (ITAC) achievements in the past year including updates on key performance indicators and new video releases.

Nutrition Break and Tradeshow Open

Break

Tourism Industry Association of Canada Townhall

Panel Discussion

Charlotte Bell

President & Chief Executive Officer

Tourism Industry Association of Canada

Keith Henry

President & CEO

Indigenous Tourism Association of Canada

Cookie Boyle

Executive Director of Global Content

Destination Canada

The Tourism Industry Association of Canada (TIAC) Townhall series engages small to medium-sized businesses on the efforts being made on national tourism issues.

Lunch and Tradeshow

Break

Jordin Tootoo

Keynote Speaker

Jordin Tootoo

Founder of The Team Tootoo Foundation, First Inuk player in the NHL

The first Inuk player in history to be drafted by the NHL, Jordin Tootoo announced his retirement after 13 years in the league to give back to the communities he knows and loves. Sponsored by Lavin Agency, Tootoo is bringing a message of inspired inclusivity, speaking to the need for real teamwork—at work and in our social communities. A trailblazer on and off the ice, Tootoo’s talks offer a moving and timely discussion of grit and resilience, goal setting, overcoming adversity in the pursuit of excellence, and how life can be improved through meaningful stewardship.

Shaping Indigenous Tourism

Plenary

Philip Mondor

President and CEO

Tourism HR Canada

Teresa Ryder

Director of Business Development

Indigenous Tourism Association of Canada

Clinton Belcher

President and CEO

Canadian Ecotourism Services

ITAC is committed to leading Indigenous tourism development both domestically and internationally. In partnership with Tourism HR Canada, ITAC has developed an accredited system for understanding the development needs of individual businesses to support growth and identify opportunities.

Development Breakouts

Breakout Sessions

These breakout sessions will be curated and designed to represent every level of business from Doors-Open to Export-Ready.

Topics may include training, HR, raising capital, and designing an experience.

Working with Parks Canada

Elisabeth Lacoursiere

Director, Outreach & Marketing

Parks Canada

Nick Irving

Superintendent

Mount Revelstoke and Glacier National Parks

Explore the ways of working with Parks Canada to offer your tourism experience in one of our sites and more.

Ms. Lacoursière and Mr. Irving will present all the available ways to work with Parks Canada, from a special event to a full-fledged visitor experience, inside the boundaries of the site or just on the edge, using different types of contracts and cooperative management agreements.

Learn how Parks Canada wants you to tell and share your own story with the visitors and members of your community.

Accessibility in Tourism

Sonja Gaudet

Accessibility Specialist

Thompson Okanagan Tourism Association

Kelly Fiddler

Board Director

Indigenous Tourism Association of Canada

Inclusion and Accessibility in all aspects of community is key to promoting and offering tourism experiences, products and services that are accessible to everyone. Equal opportunity and full participation for people with different abilities is an essential piece to living, working, playing and travelling, with and alongside family and friends.

Sonja Gaudet will present an interactive teaching and sharing session, introducing the concept of Universal Design and the importance of barrier-free access to environments and recreation within the communities where we live, visit and play. Kelly Fiddler will share on best practices, tips for developing an accessible opportunity, and speak from his experience in the challenges of a disability and encourage ways your business can be accessible.

Accessing Capital Tourism Export

Tim Barrett

Indigenous Tourism Association of Canada

Wade Preston

Account Manager

Export Development Canada

The purpose of this discussion is to confirm the need for increased access to capital for the Indigenous Business Community. Through the success of ITAC’s Micro-Grant Program, it has been clearly documented that there is an increased need for larger amounts of capital investment dollars – attracting larger companies to come to the table. Based on findings through case reviews (CBoC ITAC Report) it has been confirmed that the following are the highlights: Cultural Tourism – promoting local cultures, delivering authentic tourism experiences, preserving heritage, supporting community and economic development.

Best Practices in HR

Sierra Hall

Spirit Bear Lodge

Spirit Bear Lodge has experienced great success in its goals of capacity building and providing employment for the community of Klemtu.  Sierra Hall tells her own story of how she came to the lodge as a youth and has been working with the organization since. Her story is that of many in Klemtu as Spirit Bear Lodge has created a culture where community members are inspired by each other to join the team and better themselves. We are seeing 3rd generation employment now, kids who started at 10 out in the boat with grandpa who are now paid guides!  This is the story of Sierra and the success of the community of Klemtu.

Women in Entrepreneurship

Elaine Cairns

Executive Director

The Further Education Society of Alberta (FESA)

Carrie Manitopyes

Human Resources Manager

Grey Eagle Resort and Casino

Ningwakwe / Priscilla George

Saugeen First Nation (SFN) Visiting Elder

Saugeen District Secondary School

Karri-Lynn Paul

Indigenous Women’s Leadership Program Lead, Program Teaching Staff

Coady International Institute

Sharon Bond

Owner

Kekuli Cafe

Indigenous women across Canada are leading the way forward in Tourism and Hospitality. Through this strength-based, experiential workshop, women will come together to explore their leadership in this sector and look for ways to strengthen their connections, encourage other women to see tourism as a career path and raise public awareness as to the importance of indigenous women’s leadership.

Indigenous Tourism on the Rise: From Grassroots Start-Up to Export Ready

Philip Mondor

President and CEO

Tourism HR Canada

Clinton Belcher

President and CEO

Canadian Ecotourism Services

This session will look at the challenges and opportunities of getting to market and explore whats needed to help Indigenous businesses rise to the occasion.

Indigenous Culinary Tourism Development

Kevin Eshkawkogan

President and Chief Executive Officer

Indigenous Tourism Ontario

Trevor Jonas Benson

Vice President, Destination Development

Culinary Tourism Alliance

Jenni Lessard

Executive Chef

Wanuskewin Heritage Park

Culinary tourism, also known as food or gastronomy tourism, has been on the rise over the past 10 years. The culinary tourist has also changed over this period, and now a larger demographic of food connected consumers is interested in learning about and experiencing the connection between food, culture, and place.

This session explores Indigenous culinary tourism development in Canada from the perspective of an industry leader, a destination developer, and a food tourism provider.

Through the topics covered, including strategy development, capacity building and experience delivery, participants will leave this breakout with a better understanding of the ways to grow Indigenous culinary tourism as a sustainable driver of visitation to their destination and business.

Alberta Community Tourism Toolkit

Brenda Holder

Chair

Indigenous Tourism Alberta

John Ritchie

Secretary

Indigenous Tourism Alberta

Indigenous Tourism Alberta has developed an Indigenous community tourism readiness toolkit to help those communities better understand tourism as an economic development opp and provide a straightforward process to consider developing and supporting the tourism economy and tourism business in their community. This session will overview this program

Developing an Indigenous Destination in the Thompson Okanagan

Frank Antoine

Co-Chair

Indigenous Tourism BC

Chris Bower

Owner

Swiws Spirit Tours

Cammeo Goodyear

Rooms Division Manager

Quaaout Lodge

These businesses will highlight their continued success from keeping Indigenous culture at the forefront of their everyday operations.

Nutrition Break and Tradeshow Open

Break

Developing Indigenous Culinary Tourism

Panel Discussion

Bill Alexander

Executive Chef

Grey Eagle Resort and Casino

Christa Bruneau-Guenther

Owner

Feast Cafe Bistro

Joseph Shawana

Chef

Ku-Kum Indigenous Kitchen

Sonya Davidson

Freelance Writer

K. Alex Beaven

Freelance Writer: Food, Travel and Wellness

Indigenous cuisine is in high-demand from both domestic foodies and international travellers. This session provides an overview of the new Indigenous culinary tourism strategy, including a discussion of what has been done so far and what is coming soon.

International Partnerships

Panel Discussion

Mauricio Miramontes

Director General

La Mano Del Mono

Jean-Philippe Lemoigne

Consultant

Sustainable, Eco & Indigenous Tourism

Emerson Vallo

President

American Indian Alaska Native Tourism Association (AIANTA)

Judy Karwaki

Founder and President

Small Planet Consulting

An overview of ITAC’s international partners.

Closing Remarks

Free Evening

Breakfast

Break

Musqueam Indian Band - YVR Airport Sustainability & Friendship Agreement

Keynote Speaker

Mary Point

Indigenous Relations Manager

Vancouver International Airport

Anne Murray

Vice President, Airline Business Development & Public Affairs

Vancouver International Airport

Vancouver International Airport (YVR) is a key gateway for International visitors to Canada. YVR and Musqueam Indian Band are located in the same community on land that is Musqueam traditional territory. Musqueam have played an integral role in YVR’s business and operations.

The Musqueam Indian Band – YVR Airport Sustainability & Friendship Agreement. A 30-year agreement based on friendship and respect to achieve a sustainable and mutually beneficial future for the community.

The agreement includes a number of scholarships and new jobs, one per cent of annual revenue share from YVR, identification and protection of archeological resources and support for ongoing operations and long-term development at the airport.

Remarks by Minister Beare & Signing of the Indigenous Tourism Accord

Presentation

Honorable Minister Lisa Beare

Minister of Tourism, Arts and Culture

Government of British Columbia

In partnership with ITBC, the Province of BC is committed to renewing its relationship with Indigenous peoples in B.C. and contributing to the adoption and implementation of the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), and the Truth and Reconciliation Commission (TRC) Calls to Action in accordance with the Canadian Constitution and Provincial laws.

Partnering Provincially to Build Indigenous Tourism - ITBC's Experience

Presentation

Brenda Baptiste

Chair

Indigenous Tourism BC

Frank Antoine

Co-Chair

Indigenous Tourism BC

Trevor Cootes

Executive Councillor

Huu-ay-aht First Nation

Indigenous Tourism BC (ITBC) will lead a discussion on the importance of partnerships (Indigenous and non-Indigenous) and working together to advance Indigenous tourism in British Columbia.

Nutrition Break and Tradeshow Open

Break

Tourism’s New Normal - Redefining What Success Looks Like - The Thompson Okanagan Experience

Presentation

Glenn Mandziuk

CEO & President

Thompson Okanagan Tourism Association

The days of promoting destinations entirely focused on business interests are over. Hear how one small destination management organization challenged conventional approaches and values, fostered new sustainable opportunities through meaningful partnerships, and captured global interest in the process.

Thompson Okanagan Regional Pledge

The official presentation and signing of the Thompson Okanagan Regional Pledge “7 Affirmations for 7 Generations”

Lunch and Tradeshow Open

Break

Lunchtime Presentation

Presentation

A special presentation sponsored by Travel Manitoba.

International Media: Sharing your Stories

Plenary

Fiona Tapp

Freelance Writer & Educator

Karen Gardiner

Freelance Writer: Travel, Art and Cultural Heritage

Hans Tammemagi

Freelance Writer & Photographer

Jennifer MacLean

Co-Executive Producer

Your Morning, Bell Media

Jessica Harcombe Fleming

Director: Alberta & The Prairies

Beattie Tartan

International media are keen on learning about the real stories and the connection to Indigenous tourism operators. Learn how to work with international media and how to pitch your stories.

Marketing Breakouts

Breakout Sessions

These breakout sessions will be curated and designed to represent every level of business from Doors-Open to Export-Ready. Topics may include content creation, social media, packaging, pricing, and public relations.

Getting the most out of your ITAC Membership

Ryan Rogers

Marketing Coordinator

Indigenous Tourism Association of Canada

Angela Ryder

Industry Coordinator

Indigenous Tourism Association of Canada

Members have the opportunity to participate in marketing, sales and business development programs. This session is designed to teach participants how to maximize their ITAC benefits and access new tools to help their businesses be more successful.

Working with Travel Trade

Sheldon D’Sylva

Manager of Product Development

Jonview

Get to know the value of working with a receptive tour operator – from sourcing and product development to packaging, distribution and fulfilment. Jonview Canada is Canada’s leading receptive operator, providing a full range of travel products and services to the international Tour Operator community.

Public Relations & Media: The power of story sharing and working with the media

Kate Rogers

Executive Director, Travel, Tourism and Hospitality

Beattie Tartan

Jessica Harcombe Fleming

Director: Alberta & The Prairies

Beattie Tartan

Meet Kate Rogers and Jessica Harcombe Fleming of Beattie Tartan – ITAC’s Public Relations agency. Both are experts in working with the media and amplifying stories to reach target audiences. Join them for a discussion on how to work with them to share your stories and drive more business. Learn about story trends, how to work with your regional Destination Marketing Organization, tell them the stories you would like to share to drive more business and find out about the tools available to help promote your experiences more effectively. As an ITAC stakeholder, Beattie Tartan is also your agency, so this is your opportunity to discover how to ramp up your own PR and Media Relations efforts while leveraging their global skills.

Digital Marketing that Sticks

Jen Rollins

Director of Lead Generation

The Update Company

Craig van der Merwe

Director of Creative Services

The Update Company

Digital marketing can feel like tossing spaghetti at a wall—you throw budget at it in the hopes that something sticks. It’s time to change that!

In this session, Jen and Craig from The Update Company will show you best practices for targeting and optimizing your digital marketing to increase conversions. You will also learn how you can track your results and attribute your marketing dollars to the most effective tactics. They will cover paid advertising via Google and Facebook ads as well as remarketing, social, search, and content marketing.

Learn How To Package/Price

Jason Picard-Binet

Marketing Advisor

Quebec Aboriginal Tourism / Autochtone Québec

Visitors today are looking for an authentic and quality Indigenous cultural tourism experience. Our ancestors, guided by the values of respect, honour and integrity, have shared since time immemorial, their culture with visitors. To succeed, our industry needs to respect those same values. Offer an authentic experience and ensure that future generations have the same opportunity.

All Indigenous-owned and Indigenous-managed tourism enterprises must meet industry-wide standards to be considered “market-ready”. By claiming that you are “market-ready”, you are stating that your offer consistently meets high standards of quality.

The Canadian Signature Experience Program: Should your business apply?

Shawna Calderwood

Commercial & CSE Partnerships Manager

Destination Canada

Mike Willie

Owner & Operator

Sea Wolf Adventures

Michelle Brown

Reservations & Marketing

Spirit Bear Lodge

Helen Mitchell

Sales Manager

Squamish Lil'wat Cultural Centre

Destination Canada’s Canadian Signature Experiences (CSE) connects travellers with people and places that enrich their lives. They engage visitors in activities that are inherently personal, engage the senses and make connections on an emotional, physical, spiritual, intellectual or social level. Destination Canada, ITAC and Provincial Marketing Organizations draw on this collection to capture the attention and imagination of consumers around the world.  Hear from the curator of the program and three of the tourism businesses that deliver these engaging experiences.

Partnering to Expand your Marketing Dollars

Colombe Bourque

General Manager

Wendake Tourism Industry

Partnership is the key. Listening, communicating, developing, understanding the needs of every potential partner will lead to creating a successful project. To ensure a good partnership, we need to make sure that every organization benefits from the original investment. To feature a strong unity and be sure to maximize the value of the investment, we need to use the strength of every partner on the project. Colombe Bourque will give you concrete examples of successful projects and partnerships that have been made with different organizations such as, the Quebec International Airport, ITAC, the Port of Quebec, Huron-Wendat Band Council, Quebec Aboriginal Tourism, Quebec Region Tourism Office, Quebec Touristic Alliance and private partners.

Photography 101 & Creating Content

Sébastien Desnoyers

Director of Marketing

Indigenous Tourism Association of Canada

Jennifer Doré Dallas

Travel blogger & Writer

Imagery and written content are 2 powerful tools when promoting your business. Navigating your way in this new digital world can certainly be a challenge. This session will help you understand the do’s and don’ts of photography as well as elaborate on the importance of content. You’ll learn about content creators and influencers, how they work, what content they like, how you can create win-win partnerships with them and trigger their interest in visiting you.

Cooperative Management at Gwaii Haanas: A look behind the scenes

Ernie Gladstone

Superintendent

Gwaii Haanas National Marine Conservation Area Reserve and Haida Heritage Site

Cindy Boyko

Haida Nation Co-Chair

Gwaii Haanas Archipelago Management Board

Gwaii Haanas National Park Reserve, National Marine Conservation Area Reserve (NMCAR), and Haida Heritage Site is a 5000 km2 land-and-sea protected area in southern Haida Gwaii, an archipelago located off the northwest coast of British Columbia. The area is cooperatively managed by the Government of Canada and the Haida Nation through the Archipelago Management Board (AMB). The AMB’s experience of managing Gwaii Haanas for over 25 years has shown that successful cooperative management requires parties to put culture first, build trust, find common ground, and see the partnership as an opportunity.

Nutrition Break and Tradeshow Open

Break

Future History

Keynote Speaker

Sarain Fox

Host of Future History on APTN, Anishinaabekwe Activist, Influencer, Performer and Dancer.

Future History celebrates the reclamation and revitalization of Indigenous knowledge. It explores the diverse perspectives and knowledge within the Indigenous community to create a deeper understanding of our shared history while looking forward to a brighter future.

Closing Remarks

Indigenous Tourism Awards & Cultural Performances

Awards Gala

Join us for an evening of celebration!  Doors open at 6:30. The celebration begins at 7:30 and goes until 11:00pm. The event includes:

  • Plated Dinner
  • Awards presented to local and national recipients
  • Cultural Performances

Please note that this is a ticketed event. One admission is included with each conference registration. Additional tickets for guests may be purchased separately. 

Sponsored by: