IITC Agenda

Join us for 3 days of networking, panel discussions, breakout sessions, keynote speakers and local cultural experiences. No matter what stage your business is at, information will be shared that will help you take your business to the next level!

Tuesday, November 12th
Wednesday, November 13th
Thursday, November 14th

Registration Open

Cultural Tours

Cultural Tour

Three cultural tours are available to choose from each territory:

  • Secwepemc Cultural Tour
  • Syilx Cultural Tour
  • Nlakapamux Cultural Tour

Tour runs from 7:45 am to 12:30 pm; lunch is included. To learn more about the available tours, click here.

Annual General Meeting - Tourism Industry Association of BC

Optional Session

The Tourism Industry Association of BC (TIABC) will be hosting its annual general meeting. To learn more about TIABC, please visit their website: tiabc.ca

Annual General Meeting – Indigenous Tourism BC

Optional Session

Open to members and the public, Indigenous Tourism BC (ITBC) will be hosting its annual general meeting. To learn more about ITBC, please visit their website: IndigenousBC.com

Annual General Meeting – Thompson Okanagan Tourism Association

Optional Session

The Thompson Okanagan Tourism Association (TOTA) will be hosting its annual general meeting. To learn more about TOTA, please visit their website: totabc.org

Annual General Meeting – Indigenous Tourism Association of Canada

Optional Session

The Indigenous Tourism Association of Canada (ITAC) will be hosting its annual general meeting. To learn more about ITAC, please visit their website: IndigenousTourism.ca

Welcome Reception

Indigenous Culinary Event

Sample a variety of traditional and modern cuisine from some of Canada’s top Indigenous chefs. Welcome reception starts at 7:00 and the event runs to 10:00pm.

Please note that this is a ticketed event. One admission is included with each conference registration. Additional tickets for guests may be purchased separately.  

Breakfast

Break

Official Grand Opening of IITC 2019

The people of the Syilx, Nlakápamux and Secwépemc Nations welcome the 2019 IITC to the traditional and unceded territory of the Syilx Nation.

Introduction of the Emcee & VIP Delegates.

ITAC Acceleration Strategy: Year 1

Keynote Speaker

Keith Henry

President & CEO

Indigenous Tourism Association of Canada

Highlights of the Indigenous Tourism Association of Canada’s (ITAC) achievements in the past year including updates on key performance indicators and new video releases.

Nutrition Break and Tradeshow Open

Break

Tourism Industry Association of Canada Townhall

Panel Discussion

Charlotte Bell

President & Chief Executive Officer

Tourism Industry Association of Canada

Sebastien Dubois

Executive Director Industry Partnerships

Destination Canada

Keith Henry

President & CEO

Indigenous Tourism Association of Canada

The Tourism Industry Association of Canada (TIAC) Townhall series engages small to medium-sized businesses on the efforts being made on national tourism issues.

Lunch and Tradeshow

Break

Jordin Tootoo

Keynote Speaker

Jordin Tootoo

Founder of The Team Tootoo Foundation, First Inuk player in the NHL

The first Inuk player in history to be drafted by the NHL, Jordin Tootoo announced his retirement after 13 years in the league to give back to the communities he knows and loves. Sponsored by Lavin Agency, Tootoo is bringing a message of inspired inclusivity, speaking to the need for real teamwork—at work and in our social communities. A trailblazer on and off the ice, Tootoo’s talks offer a moving and timely discussion of grit and resilience, goal setting, overcoming adversity in the pursuit of excellence, and how life can be improved through meaningful stewardship.

Shaping Indigenous Tourism

Plenary

Philip Mondor

President and CEO

Tourism HR Canada

Teresa Ryder

Director of Business Development

Indigenous Tourism Association of Canada

Clinton Belcher

President and CEO

Canadian Ecotourism Services

ITAC is committed to leading Indigenous tourism development both domestically and internationally. In partnership with Tourism HR Canada, ITAC has developed an accredited system for understanding the development needs of individual businesses to support growth and identify opportunities.

Development Breakouts

Breakout Sessions

These breakout sessions will be curated and designed to represent every level of business from Doors-Open to Export-Ready.

Topics may include training, HR, raising capital, and designing an experience.

Developing Experiences in Parks Canada

Elisabeth Lacoursiere

Director, Outreach & Marketing

Parks Canada

Daniel Benjamin

Parks Canada

More information coming soon.

Accessibility in Tourism

Sonja Gaudet

Accessibility Specialist

Thompson Okanagan Tourism Association

Kelly Fiddler

Board Director

Indigenous Tourism Association of Canada

Inclusion and Accessibility in all aspects of community is key to promoting and offering tourism experiences, products and services that are accessible to everyone. Equal opportunity and full participation for people with different abilities is an essential piece to living, working, playing and travelling, with and alongside family and friends.

Sonja Gaudet will present an interactive teaching and sharing session, introducing the concept of Universal Design and the importance of barrier-free access to environments and recreation within the communities where we live, visit and play. Kelly Fiddler will share on best practices, tips for developing an accessible opportunity, and speak from his experience in the challenges of a disability and encourage ways your business can be accessible.

Accessing Capital Tourism Export

Tim Barrett

Indigenous Tourism Association of Canada

More information coming soon.

Best Practices in HR

Sierra Hall

Spirit Bear Lodge

Spirit Bear Lodge has experienced great success in its goals of capacity building and providing employment for the community of Klemtu.  Sierra Hall tells her own story of how she came to the lodge as a youth and has been working with the organization since. Her story is that of many in Klemtu as Spirit Bear Lodge has created a culture where community members are inspired by each other to join the team and better themselves. We are seeing 3rd generation employment now, kids who started at 10 out in the boat with grandpa who are now paid guides!  This is the story of Sierra and the success of the community of Klemtu.

Women in Entrepreneurship

Elaine Cairns

Executive Director

The Further Education Society of Alberta

Carrie Manitopyes

Human Resources Manager

Grey Eagle Resort and Casino

Ningwake / Priscilla George

Chair, Going the Distance Project

The Further Education Society of Alberta

Karri-Lynn Paul

Indigenous Women’s Leadership Program

Coady Institute

Sharon Bond

Owner

Kekuli Cafe

Indigenous women across Canada are leading the way forward in Tourism and Hospitality. Through this strength-based, experiential workshop, women will come together to explore their leadership in this sector and look for ways to strengthen their connections, encourage other women to see tourism as a career path and raise public awareness as to the importance of indigenous women’s leadership.

Indigenous Tourism on the Rise: From Grassroots Start-Up to Export Ready

Philip Mondor

President and CEO

Tourism HR Canada

Clinton Belcher

President and CEO

Canadian Ecotourism Services

This session will look at the challenges and opportunities of getting to market and explore whats needed to help Indigenous businesses rise to the occasion.

Indigenous Culinary Tourism Development

Kevin Eshkawkogan

President and Chief Executive Officer

Indigenous Tourism Ontario

Trevor Jonas Benson

Vice President, Destination Development

Culinary Tourism Alliance

Jenni Schrenk

Executive Chef

Wanuskewin Heritage Park

More information coming soon.

Developing an Indigenous Destination in the Thompson Okanagan

Frank Antoine

Co-Chair

Indigenous Tourism BC

Robert Louie

Owner

Indigenous World Winery

Tanner Francois

Quaaout Lodge & Spa at Talking Rock Golf Resort

Chris & Patty Bower

Owners

Swiws Spirit Tours

More information coming soon.

Nutrition Break and Tradeshow Open

Break

Developing Indigenous Culinary Tourism

Plenary

Bill Alexander

Executive Chef

Grey Eagle Resort and Casino

Christa Bruneau-Guenther

Owner

Feast Cafe Bistro

Joseph Shawana

Chef

Ku-Kum Kitchen

Indigenous cuisine is in high-demand from both domestic foodies and international travellers. This session provides an overview of the new Indigenous culinary tourism strategy, including a discussion of what has been done so far and what is coming soon.

International Partnerships

Panel Discussion

Sherry Rupert

Executive Director

American Indian Alaska Native Tourism Association

Mauricio Miramontes

Director General

La Mano Del Mono

Jean-Philippe Lemoigne

Consultant

Sustainable, Eco & Indigenous Tourism

An overview of ITAC’s international partners.

Closing Remarks

Free Evening

Breakfast

Break

Musqueam Indian Band - YVR Airport Sustainability & Friendship Agreement

Keynote Speaker

Mary Point

Indigenous Relations Manager

Vancouver International Airport

Anne Murray

VP of Airline Business Development and Public Affairs

Vancouver International Airport

Vancouver International Airport (YVR) is a key gateway for International visitors to Canada. YVR and Musqueam Indian Band are located in the same community on land that is Musqueam traditional territory. Musqueam have played an integral role in YVR’s business and operations.

The Musqueam Indian Band – YVR Airport Sustainability & Friendship Agreement. A 30-year agreement based on friendship and respect to achieve a sustainable and mutually beneficial future for the community.

The agreement includes a number of scholarships and new jobs, one per cent of annual revenue share from YVR, identification and protection of archeological resources and support for ongoing operations and long-term development at the airport.

Partnering Provincially to Build Indigenous Tourism - ITBC's Experience

Presentation

Brenda Baptiste

Chair

Indigenous Tourism BC

Frank Antoine

Co-Chair

Indigenous Tourism BC

Paula Amos

Chief Marketing and Development Officer

Indigenous Tourism BC

Marsha Walden

President and CEO

Destination BC

Indigenous Tourism BC (ITBC) will lead a discussion on the importance of partnerships (Indigenous and non-Indigenous) and working together to advance Indigenous tourism in British Columbia.

Indigenous Tourism Accord Signing

Presentation

In partnership with ITBC, the Province of BC is committed to renewing its relationship with Indigenous peoples in B.C. and contributing to the adoption and implementation of the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), and the Truth and Reconciliation Commission (TRC) Calls to Action in accordance with the Canadian Constitution and Provincial laws.

Nutrition Break and Tradeshow Open

Break

Partnering for Sustainability - TOTA's Experience

Panel Discussion

The Thompson Okanagan Tourism Association (TOTA) has partnered with several organizations to help create a more sustainable tourism destination. These partnerships are both Indigenous and non-Indigenous and focus on growth for future generations. As a result, TOTA became the first tourism destination in North America to become accredited as a Biosphere Certified Destination.

Lunch and Tradeshow Open

Break

Lunchtime Presentation

Presentation

A special presentation sponsored by Travel Manitoba.

International Media: Sharing your Stories

Plenary

Kate Rogers

Executive Director

Beattie Tartan

Fiona Tapp

Freelance Writer

Karen Gardiner

Freelance Writer

Hans Tammemagi

Freelance Writer

International media are keen on learning about the real stories and the connection to Indigenous tourism operators. Learn how to work with international media and how to pitch your stories.

Marketing Breakouts

Breakout Sessions

These breakout sessions will be curated and designed to represent every level of business from Doors-Open to Export-Ready.

Topics may include content creation, social media, packaging, pricing, and public relations.

Getting the most out of your ITAC Membership

Ryan Rogers

Marketing Coordinator

Indigenous Tourism Association of Canada

Angela Ryder

Industry Coordinator

Indigenous Tourism Association of Canada

Members have the opportunity to participate in marketing, sales and business development programs. This session is designed to teach participants how to maximize their ITAC benefits and access new tools to help their businesses be more successful.

Working with Travel Trade

Sheldon D’Sylva

Manager of Product Development

Jonview

More information coming soon.

Public Relations & Media: The power of story sharing and working with the media

Kate Rogers

Executive Director

Beattie Tartan

Jessica Harcombe Fleming

Alberta Director

Beattie Tartan

Meet Kate Rogers and Jessica Harcombe Fleming of Beattie Tartan – ITAC’s Public Relations agency. Both are experts in working with the media and amplifying stories to reach target audiences. Join them for a discussion on how to work with them to share your stories and drive more business. Learn about story trends, how to work with your regional Destination Marketing Organization, tell them the stories you would like to share to drive more business and find out about the tools available to help promote your experiences more effectively. As an ITAC stakeholder, Beattie Tartan is also your agency, so this is your opportunity to discover how to ramp up your own PR and Media Relations efforts while leveraging their global skills.

Social Media – Online Advertising

Craig van der Merwe

Creative Director

The Update Company

Jen Rollins

Director of Lead Generation

The Update Company

More information coming soon.

Learn How To Package/Price

Jason Picard-Binet

Marketing Advisor

Quebec Aboriginal Tourism / Autochtone Québec

More information coming soon.

Market Expectations & Canadian Signature Experiences

Sebastien Dubois

Executive Director Industry Partnerships

Destination Canada

Shawna Calderwood

Commercial Partnerships

Destination Canada

More information coming soon.

Partnering to Expand your Marketing Dollars

Colombe Bourque

Wendake Tourism Industry

More information coming soon.

Photography 101 & Creating Content

Sébastien Desnoyers

Sales & Marketing Manager

Indigenous Tourism Association of Canada

Jennifer Dore Dallas

Travel blogger & Writer

More information coming soon.

Parks Canada Co-Management Agreement

Daniel Benjamin

Parks Canada

More information coming soon.

Nutrition Break and Tradeshow Open

Break

Future History

Keynote Speaker

Sarain Fox

Host of Future History on APTN, Anishinaabekwe Activist, Influencer, Performer and Dancer.

Future History celebrates the reclamation and revitalization of Indigenous knowledge. It explores the diverse perspectives and knowledge within the Indigenous community to create a deeper understanding of our shared history while looking forward to a brighter future.

Closing Remarks

Indigenous Tourism Awards & Cultural Performances

Awards Gala

Join us for an evening of celebration!  Doors open at 6:30. The celebration begins at 7:30 and goes until 11:00pm. The event includes:

  • Plated Dinner
  • Awards presented to local and national recipients
  • Cultural Performances

Please note that this is a ticketed event. One admission is included with each conference registration. Additional tickets for guests may be purchased separately.