About the International Indigenous Tourism Conference
Join us for three days of inspiring stories and transformational experiences, as we unite the tourism industry. IITC 2019 is hosted on the traditional territory of the Syilx Nation, in partnership with the Nlakápamux and Secwépemc Nations, Tourism Kelowna, Thompson Okanagan Tourism Association, and Indigenous Tourism BC.
This year’s conference theme is “Inspire. Transform. Unite. Accelerating Indigenous tourism growth.” Presentations will be focused on inspiring communities and entrepreneurs to explore tourism as an economic driver. Transform, focuses on the impacts of Indigenous tourism on visitors and Indigenous operators alike. Unite speaks to the power of partnerships and coming together to empower the Indigenous tourism industry.
About the IITC Logo
The circle represents unity – a commitment of many partners coming together to present the International Indigenous Tourism Conference “Way̓ x̌ast sx̌l̓x̌ʕal̓t, the people of the Syilx, Nlakápamux and Secwépemc Nations welcome you to the 2019 IITC hosted on the traditional and unceded territory of the Syilx Nation.”
There are three parts of sage, one part for each of the Indigenous Nations in the Thompson Okanagan region. The three parts are also representative of the 3 cycles of sage growth and represent the all-season destination of the Thompson Okanagan region. As well, the three parts represent the commitment in Indigenous tourism to past, present, and future generations.
Sagebrush is significant to the Nations in the Thompson Okanagan region for many reasons including ceremonial, medicinal, spiritual, and nutritional values. The hand-like shape of the sage indicates that it is ready to harvest.
In the center of the logo, you will see that “Kelowna” is written in blue. The blue colour is representative of water. Water is the most life sustaining gift on Mother Earth and is the interconnection among all living beings. Water sustains us, flows between us, within us, and replenishes us.
The colours of the logo are a nod to the Thompson Okanagan Tourism Association and are a visual representation of the many colours that appear in the landscape of the region through the seasons.